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Archive for 22/05/2007
Date Set for Wrexham Business Week 2007
22/05/2007 by admin.
The date for Wrexham Business Week 2007 has been set for the week beginning October 22nd. For information on setting up an event contact the Business Development and Enterprise Team on 01978 366366, or email: business@wrexham.gov.uk.
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Getting on the Web
22/05/2007 by admin.
These days the public expect most businesses to have a website. They are a convenient way for people to find information on your business quickly and easily.
If you go to a web designer to set up a website for you, you may well be quoted several hundred pounds, which may be a large dent in the finances of a smaller business. So why not set up your own? If you have never attempted to set up your own website before you may find yourself on a steep learning curve. But, as the internet develops things that were once the sole domain of a technical expert, are becoming easier to use.
It is now possible to create a website quickly and easily, hosted for as little as £1.99/Month including a domain name.
A website full of information for your customers can save you hours in time on the telephone or in mailing information. But make sure it is planned properly, that strategies are in place for advertising and that you have the appropriate technical skills. When setting up your website, consider who your target audience is, and tailor the content accordingly. Do not underestimate the time it will take to write material for a comprehensive website. Information should be planned carefully and should neither swamp nor deprive the reader. If you fail to plan the main content, additional features will look out of place or will require a redesign.
Always ensure that any details on your web pages are factually correct and that any links you set up from your site all work. Also make sure that your professional liability insurance covers any work that you do via the website. If you give advice about technical matters or self-help for example, through your site, be sure that you are covered to do so.
A Successful Website should:
- be easy to use and professional.
- have sufficient technical backup available.
- be advertised to let people know the website exists.
- have carefully planned keywords, descriptions and titles of individual pages to increase the site’s ratings on search engines.
- have keywords checked on search engines regularly.
You should not assume that a search engine will automatically list your site first when the user submits search words. Try and get a link to your site from another larger site, then the ‘Googlebot’ will be more likely to visit your site and include you in the listings.
Another way to get online is to take out a webpage advert on a specialist or community website such as www.wrexhamtoday.com. It costs as little as £2 a month for a full webpage with a free domain name pointing to your page.
Remember to use every opportunity you can to advertise your site – put the address on letters, leaflets, notepaper and emails.
Once you are up and running, you will wonder why it took you so long for you to get your business online.
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